Friday, August 03, 2007
News that's maybe not so good ... about the news
Lots of us say in conversation that we figure newspapers are losing readers to the Internet. That may not be true. Newspapers may simply be losing readers. A fascinating new survey says that many young people are simply not paying attention to news. There's lots of interesting analysis, and a thorough report of how there's really no longer any one news source that is dominating the culture.
From the report:
Whereas 35 percent of our respondents over 30 years of age
claimed to read the news every day, only 16 percent of
those aged 18-30 said they read the news daily and a
mere 9 percent of those aged 12-17 claimed daily
exposure (see Table 1). In fact, half of all teens and
young adults said they rarely if ever read a newspaper.
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From the report:
Whereas 35 percent of our respondents over 30 years of age
claimed to read the news every day, only 16 percent of
those aged 18-30 said they read the news daily and a
mere 9 percent of those aged 12-17 claimed daily
exposure (see Table 1). In fact, half of all teens and
young adults said they rarely if ever read a newspaper.
